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U.S. Secretary of Agriculture Brooke Rollins announced that, following her meeting with Kevin McDaniel, owner of 14 Piggly Wiggly Food for Less stores operating in Florida, Georgia, and Alabama, the grocery chain has implemented price reductions for consumers.

In a post on social media, Rollins said McDaniel is taking steps to reduce food costs for families, noting that the pricing model being used passes cost savings directly on to consumers.

Secretary Rollins said, "Kevin is taking bold action to lower costs for families. His model is simple: when costs go down, prices go down too."

According to the statement, under the "Cost Plus 10%" pricing model and the "Power Buy Program," all promotional funds provided by suppliers are passed directly on to customers. As a result, prices have been reduced particularly for fresh beef, pork, and poultry products.

Rollins also referred to U.S. President Donald Trump's call for lower consumer prices, saying, "Thank you, Kevin, for answering President Trump's call and putting American families first."