Eu Day Light

A new era in the franchise ecosystem

Standards and Partners operates in the fields of finance, investment, tax, audit, human resources, technology, institutionalization and corporate structuring through a service model that addresses the needs of companies at different stages of growth within a single framework. The company's approach is not limited to providing consultancy services; it focuses on building a structure that prepares businesses to attract investment, scale and grow sustainably.

This approach will take concrete form at the fair through the Investment and Growth Lounge – Investment and Growth Meeting Area. Standards and Partners' main sponsor area will be designed as an active business development platform where brand owners, entrepreneurs, investors and professionals can address different dimensions of growth, from financing to strategic partnerships, from human resources to technology, from increasing company value to franchise structuring.

Standards and Partners will also introduce its “Do Good, Be Big” program to fair participants. The program aims to support companies that are successfully continuing their operations and want to establish, develop or scale their franchise systems in their processes of meeting investors, institutional structuring and growth.

A new growth model with Smart Franchise

Another concept Standards and Partners is bringing to the franchise ecosystem is the “Smart Franchise” growth model.

The company is preparing to expand this model across Türkiye through a professional services infrastructure that brings accounting, tax, finance, audit, human resources, legal, technology and consultancy services under one roof.

Unlike the traditional consultancy office concept, the model combines professional services with a premium café and business lounge experience. The aim is to create a new-generation business life center where businesspeople can work, hold meetings, establish and develop business connections and access different areas of expertise.

Standards and Partners Chairman Murat Yılmazsoy emphasizes that sustainable growth is not limited to simply opening new branches:

“The main issue for companies is not merely to grow, but to make growth manageable, measurable and financeable. Granting franchises, bringing in investors or expanding into new regions is not enough on its own. Behind this, there must be the right financial structure, strong reporting, tax and legal infrastructure, the right human resources, technology, operational standards and corporate governance. At the Investment and Growth Lounge, we will discuss with brands not only their current needs, but also the architecture of their future growth.”

Franchise Capital broadens the investor profile

The cooperation established with Standards and Partners represents one of the concrete steps in the Franchise Capital approach that Bayim Olur musun? – Be My Franchise has been working on for some time. The investor profile in the franchise sector is also becoming more diverse. In addition to investors planning to open a single branch, multi-unit operators, regional operators, strategic investors, family offices and professional investment circles that can participate in franchisor companies through capital or partnerships are becoming increasingly important.

Medyafors Fuarcılık Chairman Özhan Erem evaluated the cooperation as follows:

“I call this a change in the fair's genes. Franchise remains at the center, but a much broader ecosystem is now emerging that also includes investment, capital, financing, human resources, technology, institutionalization and strategic partnerships. I believe that Standards and Partners' expertise, Murat Yılmazsoy's experience in finance, investment and corporate structuring, and the new model they have developed will add significant strength to this ecosystem. I believe this cooperation will make an important contribution not only to our fair, but also to the transformation of Türkiye's franchise ecosystem into a stronger, more institutional structure that works more closely with the investment world.”

Bayim Olur musun?
24th Franchising and Branded Dealership Fair
October 15–18, 2026
Istanbul Yenikapı Avrasya Fair Center

Free admission tickets to the fair: www.bayimolurmusun.com.tr