Bayim Olur musun? data points to investment potential exceeding TRY 100 billion
More than 15,000 visitor registration records compiled for Bayim Olur musun? – Be My Franchise 2026 indicate, based on modelling using investment budgets declared by prospective investors, that the total potential investment budget could exceed TRY 100 billion.
More than 15,000 visitor registrations created within the scope of Bayim Olur musun? – Be My Franchise 2026 have produced a comprehensive data set on the investment capacity of prospective investors who have shown interest in the fair.
The registration system measures not only the number of visitors but also prospective investors’ investment budgets, the locations where they wish to invest, their franchise experience and their existing business structures. In this way, in addition to how many people are expected to attend the fair, data is also obtained on the investment capacity of registered prospective investors.
According to projections based on current registration data and recent campaign trends, thousands of investors are expected to attend the fair with investment budgets of TRY 5 million or more.
The data also indicates that there is a significant group of investors with investment budgets of TRY 20 million or more.
Modelling based on the average values of these budget categories indicates that the total potential investment budget of registered prospective investors could exceed TRY 100 billion.
The calculation is based on the average values of the budget ranges declared by investors who registered for the fair. Therefore, the figure exceeding TRY 100 billion does not represent an investment amount already realized, but rather the potential investment capacity calculated on the basis of current investor registrations.
More than 15,000 registrations have so far been created for Bayim Olur musun? 2026, while the goal is to reach more than 30,000 visitors in the coming weeks by intensifying free-ticket campaigns and international visitor outreach efforts.
In this case, the existing data set is expected to expand and provide a more comprehensive picture of investor budgets.
It was also reported that visitor outreach efforts targeting Europe, the Middle East, Gulf countries, North Africa and the Turkic republics have been intensified this year.
The investment budgets of international investors are also measured separately in US dollars. In particular, investors with high investment capacity are expected to hold meetings with Turkish brands within the framework of franchise, master franchise and regional expansion models.
Özhan Erem, Chairman of the Board of Medyafors Fuarcılık and founder of the Bayim Olur musun? Fair, said in his assessment of the registration data that, in addition to the number of visitors, data on investors’ budgets and investment profiles are also being monitored.
Erem said the registration system makes it possible to see investors’ budgets, the regions in which they wish to invest, their franchise experience and their existing business structures, adding that they aim to attract more than 30,000 visitors.
Erem stated that the current data and the growth trend in registrations point to potential investment budgets exceeding TRY 100 billion, noting that their goal is to turn this potential into actual investment discussions by bringing brands and investors together face to face at the fair.
Bayim Olur musun? – Be My Franchise 2026 will be held at the Yenikapı Avrasya Fair Center in Istanbul on October 15–18, 2026. The fair will bring together franchisor brands with prospective and existing investors, multi-unit franchise operators and international investors.
Free admission tickets for the fair: www.bayimolurmusun.com.tr
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